An innovative, turnkey approach to targeting the lucrative but elusive 25-54 age demographic that has been turning away from conventional programmed audio entertainment.

React is all about fun, energetic pop music from yesterday and today. The music library features a blend of well-tested current hits alongside chart-topping music from the audience’s formative years. The carefully programmed library creates a musical canvas that evokes strong, positive emotional responses in the hearts and minds of the audience.

React’s audience is energetic and fun but also genuine and sophisticated. It doesn’t take itself too seriously, but can be serious about important issues and world events. It’s into pop culture, but not consumed by it; music, movies, and entertainment is an important part of the React lifestyle, but the lifestyle isn’t defined by it.

React extends beyond the radio to a wide range of platforms to encourage ongoing engagement with the brand and its personalities. Properly implemented, your audience won’t just listen to React, they’ll live it.